Like list building, email design and copywriting, spam is something that needs attention. Different aspects determine if your emails are delivered safely to the recipients’ inboxes, or in worst case scenario in the spam folder. By keeping track of these aspects, you will optimize the opening rate and the opportunities for conversions.
Word wide, almost 200 billion emails are sent daily. To protect the users from a clutter of emails, the different email clients use spam filters to sort the incoming mail.