The newsletter is a way for businesses to inform their clients and customers about ventures, products or other relevant news.
The very first newsletters were published as physically copies, and this practice is still used today. E.g. newspapers and flyers from the local sports club or unions. Nowadays, most companies promote themselves online via websites and frequently published newsletters sent by email.
The advantage of sending out a weekly or monthly newsletter is, that the receiving customers that reads it will continue to have the sender in their thoughts. If so, they are more likely to purchase products or services, or recommend the company to others. Though it requires that the company has the skills and spends time creating relevant content for their newsletters.
The importance of a solid newsletter is backed up by the fact, that companies like Globase’s main goals are to optimize newsletters and online marketing for other companies.
Segment Your Customers in Categories
Every customer is different, therefore individualized newsletters are preferred instead of a single newsletter for all subscribers. If your business sells a broad variety of products, e.g. from organic toothpaste to protein powder, it can be difficult to target everyone with just one newsletter. Instead one should segment the receivers if the newsletters into demographic and purchase based categories, e.g.:
- Women / Men
- 18-30 / 31 – 50 years of age
- Numbers of purchases in category X / Number of purchases in category Y
Through segmenting of your customers and corresponding targeting of your newsletter’s content, the result will be a rise in sales plus a rise in recommendations and a growing group of ambassadors.
Globase 1-on-1 – Communicate Individually and Relevant
Since 1999 we’ve been developing and providing the markets leading marketing technologies for segmenting of customers and automated publishing of newsletters, campaigns and emails.
With Globase 1-on-1 it is unbelievable easy to create newsletters for different customer groups. Our user-friendly interface makes sure that you send out the correct emails to the corresponding customers.
The creation of a great newsletter is shown to be of great value for most companies. Though it is not all companies that have time or resources to write solid texts and design the newsletters. In case you are one of those companies, we can also help you with that.