Mobile Marketing, as the name states, is targeting users of mobile devices. Just like any other forms of marketing, is mobile marketing about communicating a message in the form of a narrative about products or services to current and potential customers.
The market for mobile marketing is already huge, but still rapidly growing and should be taken serious by everyone who dealing with marketing professionally. A survey from 2016 shows, that there are 2.1 billion owners of smartphones – being one third of the world’s population. In 2020, the number of smartphone users is expected to reach 2.9 billion.
There is more than one way for businesses to reach their customers by mobile marketing, and the most used is SMS marketing.
Read more about SMS Marketing here.
Originally, QR codes are quite old. The technology was invented in 1994 by a Toyota subcontractor named Denso Wave. Back then the purpose was to keep track of vehicles while they were constructed. QR codes can hold links to websites or apps. In governments around the world they are used internally to link to databases storing data about the citizens and since 2009, the Chinese railways have had it incorporated to their ticketing system. Today QR codes are used widely for different marketing objectives, since users easily can access information by scanning the QR codes.
Bluetooth is not nearly as used as SMS for marketing, but is still a valuable asset in mobile marketing. With Bluetooth, businesses can offer hotspots in closely populated areas. Smartphone users can then connect to the hotspots via Bluetooth and download content e.g. audio, video or images.
MMS(Multimedia Message Service) is a standard of sending images and shorter video and audio clips. People are more likely to respond to images than a block of text. Simply, it is easier to gain peoples’ attention with images. Businesses can use the MMS technology to convert potential leads to customers, or strengthen the existing customers’ loyalty.