Interactive marketing is a form of 1 to 1 marketing, where the company reacts and adjusts after the customers’ action and behavior.
It is also about Communication
Earlier marketing was mainly one way communication. TV, radio, and magazines are typical mediums for one way communication. With the internet and later social media, it got easier for the consumers to voice their opinions on the constant stream of advertisements. Therefor many companies have begun to communicate with the consumer instead of to them, which has shown to be a good idea.
If a company can react fast and correctly on feedback and changed consumer behavior, interactive marketing would be a really good strategy.
Interactive marketing give customers and leads the opportunity to participate in the brand building process on specific market or consciousness within a target group. Thanks to the consumers’ expertise in “disrupting” a brand’s communication, and adding to or changing the original message so it fits their view, the process of establishing the brand is crowdsourced within the most important target group. This happens with or without the involvement of the brand.
When brands are defined by their actions and not just their words, social media, search engines and mobile devices give the consumer more power than ever before. Therefore, it is important that companies do anything to maintain a good reputation. This can be done by treating customers and employees with respect and love, and express passion for the work you do as a company.
The Term Interactive Marketing Covers More Categories
- Social Media Marketing
Followers of this form of marketing spend a lot of time communicating and establishing relations with their customers on social media platforms like Facebook, Twitter and so on. Social media optimization (SMO) is often used in collaboration with social media marketing.
- Mobile Marketing
Marketing via mobile phones are an effective way to publish advertisements, notifications, information and invitations. Along with that you can create mobile applications to cover consumer needs and improve brand awareness. The only disadvantage with mobile marketing is the bad reputation spammers of SMS marketing have caused. Don’t exploit it and you will be fine.