You’ve probably experienced email marketing being mentioned on the internet or in conversation. Basically, it is what the name says; marketing done via email. It is quite inexpensive and environment friendly way of communicating your message.
But what is it and how does it work? Why is email marketing more effective that radio or TV spots, and why should you as a business spend time maintaining mailing lists?
Email marketing is when companies commercially communicate to people, potential or existing customers. Most common content is advertising, sales related, news or other information. The purpose is to build customer loyalty and trust towards your product, service and brand. Also, it is an easy way to keep in touch with your customers.
Why You Should Use Email Marketing
- It is inexpensive
Compared to other forms of direct marketing like telemarketing, the cost of a campaign is lower. You can reach the same amount of people lower costs and less effort by sending the same emails to as many people as you want. It is easy to personalize the email so it doesn’t come across as standard messages.
- You can analyze the data
With email marketing it is easy to access different kind of data, analyze it and use it to refine your future marketing. Commonly used data is; how many opens your emails, do they follow links, which links and if conversions are fulfilled. Conversions are defined by you. It could be a completed sale or a sign up to an event. You can see who forward or mark your emails as spam.
- The response time is short
As soon as you’ve sent out your emails, the data are updated in real time as the recipients read and interact with them.