Welcome to a new series of introducing articles on email marketing, which you can look forward to receiving from Globase, with a mix of facts, tips and tricks – without costing you a dime. The series are for those, who might be hesitant to face the obstacles related to email marketing – or for those who wish to strengthen their knowledge in the field. For a more advanced counseling and guidance, feel free to contact Globase’s experienced project managers who are ready to help, provide inspiration and come up with solutions. It’s what we are here for.
Globase is here to make it easy for you to use email marketing.
And we are proud to say that our product is much more than a piece of software. With us, along with the platform, you get a team of dedicated technical experts, project managers and supporters, who can help you with everything related to email marketing and provide safe handling of your data.
Let’s cut to the chase: This is how you create and use great email marketing.
It’s gradually becoming a discipline to write really good emails. Every day there’s new knowledge on the subject. We are a bit geeky about, and are always keeping up with new things in the field. This insight and knowledge we want to share with you. We’ll go through the main points and give you links, so you can read further if you please. Easy and convenient.
Though, we want to warn you …
Development ca be tedious, and you might get frustrated that your company haven’t gotten far in email marketing’s development phases – but we give you the knowledge on the phases and tools so you can move your company, as you can read in our first article in the series: The Evolution in Email Marketing.
If you read the following articles, you’ll get to learn more about:
- Marketing automation, how you with an intelligent email flow get ideas to support and send targeted, well timed and relevant emails to your current customers and future customers in relation with first time sales, cross and up selling.
- You get specific knowledge on technical terms, how you can measure and improve your ROI. E.g. if you have low open, click rates or high bounce rates. Get tips how to solve this.
- Finally, you’ll get a well-intentioned advice to lave silo thinking behind regarding your communication channels. Be present where you customers are – also when interacting your email marketing with social media.
This is just some of the subjects we will touch in the following weeks. We hope that you will follow along. You can subscribe to our newsletter here (it’s in Danish, but all articles will be in English as well) – or you can see more on our blog here.