First of all – what does the transactional SMS mean? A transactional SMS is a message that companies send out to its customers cellphone, to pass on information about a a service or a product. That can be order confirmations, tickets, receipts or passwords.
The “one to one” communication is often overlooked by a lot of companies. Even though transactional SMS are great at building a stronger relationship between the company and the customer, which is due to the fact that the communication is based on the customer’s acts and actions.