Let us be honest: Social media, mobile marketing and SEO is growing everywhere. You would think that email marketing and newsletters are outdated and a dying specie? But you are wrong – totally wrong. Newsletters and email marketing are more relevant and profitable than ever. Today there are simply more opportunities for companies, a larger ROI and tons of potential for creating stronger customer relationships. On top of it, you can target your recipients even better – and at an even lower cost compared to other traditional medias.
Every newsletter to customers, leads and other stakeholders is helping to increase the strength of your company’s brand. By building a strong strategic plan around your newsletters, including choice of design and content, and defining a specific target group, you are able to build a stronger “brand value”. If you and your company are “top-of-mind” among your readers, then potential customer will turn into actual customers – and maybe even into loyal customers when they need your products or services.
2. Targeted marketing
Marketing through newsletters solves the traditional challenge of advertising and campaigning. Why waste all of your time and resources on advertising to an irrelevant target group?
An ad in the newspaper might only hit 3-5% of your target group. With targeted newsletters you can control exactly what content that goes to what segment on your customer list. As content can easily be segmented based on your clients’ data like status, demography, interests and other information you might have. Targeted email marketing ensures that the relevant message goes to the right customer, creates higher openings rates and a better webshop conversions.
3. Your effort is measurable
Google Analytics or similar analytical tools are necessary in order to measure the effect of marketing campaigns. Have you created and launched several campaigns simultaneously, you will most likely find it difficult to detect the effect and performance of every single campaign. But with newsletters you are able to do so. Obviously you can measure parameters like delivery, opening rates, click-rates, bounces and unsubscribes.
But you are also able to measure behavior and interests. Why not use your email marketing to monitor which campaigns your customers are responsive to? And what do they click on? Conduct your split test on several parameters. You will achieve an extraordinary knowledge about your customers’ behavior, which can then contribute to optimizing and enhance your upcoming email campaigns.
4. Low costs
The most appealing thing about newsletters is probably ROI. No expenses to prints, distribution and advertising. No hidden fees or daily budgets that has to be monitored. With email marketing you know all the exact costs. Did you know that according to “link”, emails brings a 38 Euro profit for each euro spend?
5. Your messages can be shared
Marketing is all about reaching the right and most relevant customers. Is there anything easier than sharing an email? With a single click on the “forward” tap, and your subscribers are able share news, discounts etc. with their friends and network. Subscribers that share your newsletters will take the role as brand ambassadors, which contributes to the exposure of your brand and credibility of the same.
To sum it up – No, the newsletter is not dead. In fact, it is living better than ever. Most of all because it is measureable, shareable, effective and cheap.
Globase is far more than an email marketing system. We help creating intelligent dialog through the use of different channels like email, texting, surveys, letter and microsites. And we can help you as well.